Loyalty Programs

Historical data has shown that Loyal Customers will spend more of their shopping dollars at a
business that makes them feel appreciated and rewarded for the purchases made at a specific
establishment. Loyalty programs offer an award based upon a percent of the purchase dollar
spent in a store or establishment. Years ago ladies earned trading stamps for each dollar
spent in food stores, service stations, drug stores and other community businesses. These
shoppers became Loyal to the stores that rewarded them and even when the big new retailer
came to town, these folks seemed to return back to the rewards which helped them obtain end
tables, lamps, irons, curtains and more necessities free for their homes. Loyalty Programs often
generate higher net profit dollars for those who implement them.